Responsible for the furthering of the organization’s strategic goals through planning, development, and implementation of sales strategies for all service lines with the outcome of growth. Implements marketing and sales strategies to build and enhance community awareness of hospice and palliative services. Develops marketing campaigns to enhance the hospice/palliative programs. Utilizes effective public relations communication strategies. Obtains new working relationships and contracts to the extent necessary to achieve referral metrics that have been established.
KEY REPORTING RELATIONSHIP:
Reports to the President or Director of Clinical Services (as appropriate per affiliate)
Researches, evaluates and develops strategies and plans for new business development opportunities that drive the organization’s overall growth strategy and evolution in the care continuum. Designs and implements growth campaigns and collaborates on tool to build brand awareness.
Develops marketing campaigns to enhance the hospice/palliative programs. Utilizes effective public relations communication strategies. Obtains new working relationships and contracts to the extent necessary to achieve referral metrics that have been established.
Utilizes effective public relations communication strategies. Obtains new working relationships and contracts to the extent necessary to achieve referral metrics that have been established.
Maintains knowledge and utilizes marketing trends, developments and best practices.
Provides input of the development and oversight of customer relationship management.
Assists with education production and the development of all collateral materials.
Serves as the hospice representative and attends community events, trade shows and other public events.
Builds and manages professional relationships with current and potential referral sources.
Assists management in addressing complaints and resolving problems.
Measures and reports on business results.
Identifies areas for process improvement i.e. product/project management
Establishes and implements short and long range goals, objectives, policies, and infrastructure for key areas.
Collaborates with senior management on negotiation of contracts. Oversees enforcement and communication regarding contracts while maintaining productive relationships with provider networks, health plans, hospitals, nursing homes, and other programs. Develops relationships with payers.
Other duties and responsibilities as assigned.
Minimum Education: Bachelor’s degree in marketing, public relations, business administration healthcare or related field. Master’s degree in business or marketing preferred.
Minimum Experience: Five (5) years’ experience in health care marketing. Previous supervisory experience required.
Required License: Colorado state driver’s license and proof of auto insurance.
Employer will assist with relocation costs.
Internal Number: 1001
About Pathways Hospice
Care Synergy, formed in 2014, is the region’s largest end-of-life care network. Care Synergy provides mission support services for not-for-profit, community-based hospice and palliative care affiliate organizations serving Colorado’s Front Range.
Care Synergy’s affiliate organizations, The Denver Hospice, Pathways Hospice, Pikes Peak Hospice, CVNA, and Halcyon Hospice, continue to operate as distinct and independent, not-for-profit mission-driven hospice and palliative care organizations while working together to share best practices and serve more Coloradans along the Front Range.
Care Synergy better positions affiliate organizations to:
•Expand our geographic footprint of care delivery
•Share best practices and care for more Coloradans
•Be better positioned to meet the continuing changes in healthcare